Ticketing is online; all information one needs is practically online and people planning to travel, either on business or for pleasure, naturally turn to the web to find out information on places to visit and the travel agency that will help them and make it a smooth process. A travel agency with a web presence can reach people across the world; it is not localized and the scope of business breaks geographical barriers. People anywhere in the world can know about your services and book tickets or travel holidays, charters, cruises, hotels, trains, taxis and just about any travel-related service.
Traditional forms of advertising are very expensive, offer very limited exposure time that is directly in proportion to the costs and if a travel agency should need to let people know about its services through media like TV and newspapers, it would be simply beyond its budget.
The internet, on the other hand, reaches out to everyone. People specifically searching for travel and travel related information can land at your website and know what you have to offer and the reasons why they should consider your agency over others. You can make your travel website a mine of information about local facilities like trains, buses, car hire, hotels, destinations and your involvement in providing tourists a happy and exciting time. Your travel website has intrinsic capabilities to display information about global destinations, the travel arrangements you can make for your clients, the local ground support, overseas support and visa assistance they can expect from you.
Once a travel agency has a website, it can easily have tie ups with other travel agencies located in various countries and through such synergistic tie-ups, grow fast, and earn more revenue.
How you present the contents of your website also makes an impression on visitors as to your friendliness and helpfulness-factors that will induce them to avail your services. Your website is a static and dynamic marketing agent that works silently, does not ask for much pay and delivers all information visitors and potential clients need through customer relationship management (CRM) systems. A single website does more than a team of marketing people achieve, at a fraction of the cost, day and night. Besides, you can have a page where clients and visitors can leave their opinions, remarks and suggestions-all acting as feedback to help you raise the standard of your services, diversify and incorporate them to the betterment of your travel business. A testimonials page from clients will help convince potential clients like no salesperson can do. A travel website works tirelessly for your travel agency.
A travel website has immense potential to act as on online, dynamic brochure. You can display any number of alluring images of destinations, hotels and people along with interesting content. It can be improved further by the addition of flash movies embedded in the content and links to motivate people to explore the site more. A travel agency can deploy a website and then post special, time limited offers, bundled offers, packages and other deals that will surely entice visitors looking for some good bargains. The possibilities of combining and developing travel packages are limitless. Travel website owners can keep changing content and building on feedback with passage of time.
A travel agency can use its website for routine matters like helping visitors book airline tickets, local train and bus reservations and travel matters, 24×7, 365 days a year; a website never sleeps. A travel agency can expand and grow vertically and horizontally once it has a well-functioning travel website. It only needs some efforts and imagination to make a travel website an indispensable part of its operations.